Rob Jacobson Reveals The Chaos Behind The Conspiracy Curtain

A Deep Dive With A Former Insider - Truth, Consequences, And The Sandy Hook Aftermath

Shedding Light on Infowars

In a revealing conversation on "Some Dare Call It Conspiracy," ex-Infowars employee Rob Jacobson provided a rare glimpse into the tumultuous world behind the notorious conspiracy theorist platform. Jacobson, who worked closely with Alex Jones, shared his experiences on a range of topics, from the Sandy Hook defamation trial to the inner workings of the Infowars machine where reality often took a backseat to sensationalism.


Toxic Work Culture And Workplace Antisemitism

One of the most harrowing aspects of Jacobson's tenure was the hostile environment he had to navigate daily. He recounted incidents that could be described as emotionally abusive and anti-Semitic, which culminated in his sudden and unjustified firing. The dismissal, belying a staggering 13 years of service, highlighted the ruthless "right to fire" landscape of Texas employment and undoubtedly cast a shadow over Jacobson's later professional life.


The Conspiracy Machine: Content, Clickbait, and Chaos

Infowars was, according to Jacobson, an ecosystem thriving on controversy and conspiracy, with little regard for journalistic integrity or ethical reporting—this was exemplified by the treatment of tragedies like Sandy Hook. Alternately, staff was coached on generating clickbait by none other than Paul Joseph Watson, who seemed to convey a subtle undercurrent of white supremacist ideology. Moreover, Jacobson's insight into the process of creating content at Infowars revealed an adherence to what draws eyeballs rather than what adheres to the truth.


Collateral Damage: The Real-World Consequences of Conspiracy Theorizing

The case of Sandy Hook brought to light the potent ability of Infowars to shape narratives and influence perceptions. Jacobson's poignant testimony in the defamation trial underscored this fact, as he advocated for objective evidence and integrity in the face of a staff that often preferred baseless, harmful speculation. His perspective illustrated the significant real-world fallout from promoting such unfounded theories, ranging from public deception to actual violence.


Alex Jones: Calculating Showman or Sociopathic Ringleader?

In dissecting Jones' character, Jacobson suggested a man who, despite being fully aware of the antisemitism among his staff, chose to turn a blind eye or even indirectly encourage such behavior, raising questions about Jones' complicity in perpetuating harmful ideologies. The insights into Jones' conduct—like sharing inappropriate images and exhibiting inconsistent behavior on-air—further painted a picture of someone who might have underestimated the impact of his actions.


The Shift from Conspiracy to Hardline Politics

Jacobson detailed the transition Infowars made from politically agnostic conspiracy peddling to a platform espousing a clear partisan agenda. The alignment with figures like Roger Stone and the Trump administration signaled a shift that was polarizing, strategic, and financially motivated, with internal dynamics influenced by star power and political maneuverings.


Reckoning with Reality: From Conspiracy Theory to Mainstream Science

On a personal note, Jacobson shared his transformation from an Infowars believer to a skeptic who now values mainstream historic, scientific, and philosophical perspectives. He detailed his break with the platform's way of thinking, including the repudiation of once-cherished notions about 9/11 and the origin of patriots' groups, suggesting a self-reflective journey from credulity to critical thinking.


Conclusion: The Need for Penance and Prevention

Jacobson's departure from Infowars and subsequent challenges in finding new work underline the often-unseen costs of working within and then leaving such a toxic environment. As a voice now on the side of reason and truth, Jacobson's appeal for a significant legal reckoning with Jones—capable of curtailing his influence and preventing future harm—resonates as a call to action for measures beyond the courtroom. It is a reminder of the ongoing need to champion accountability over sensationalism, reality over fantasy, and ultimately, peace over paranoia.

Contact Rob Jacobson


Rob Jacobson, Alex Jones, Infowars, Sandy Hook trial, conspiracy theories, Bill Hicks theory, drinking habits, smoking, anti-Semitic behavior, Paul Joseph Watson, great replacement theory, Kevin Booth, legal action, EEOC report, workplace culture, toxic behavior, supplementation, Infowars products, Second Amendment, gun ownership, January 6 insurrection, QAnon, Oath Keepers, Proud Boys, Steve Bannon, Jack Posobiec, Tim Pool, troll culture, 9/11 conspiracy, journalism ethics.



00:00 Realizing false information, journalist needs objectivity.

10:11 Doubts about Halbig's credentials and motivations.

15:55 Worked for Infowars, made films, shifted roles.

21:40 He created products, then things took a turn.

24:30 Roger Stone's repeated presence annoyed people.

32:48 Friend suspected Alex may have John Birch ties.

36:46 Avoided classes, disillusioned, seeking historical truth discovery.

38:54 Plymouth Rock, American history, and Second Amendment.

46:28 Pentagon video quality raises suspicions about content.

51:18 Disenfranchisement from thinking, cult-like thinking.

57:52 Belief in false fantasies fuels Capitol storming.

01:05:33 Powerful test and conspiracy in gun fear.

01:11:04 Behind the scenes staff take high iodine products.

01:15:43 Alex ignored my work, isolated and sidelined.

01:18:33 Fired suddenly, boss hinted at possible raise.

01:25:29 Occasional disdain from Paul Joseph Watson, Austin.

01:29:30 Feel neglected, unsure about possible prejudice.

01:34:04 Possible sociopathic behavior towards Sandy Hook case.

01:39:06 Alex is a pervert, frequently appearing shirtless.

01:48:03 Alex may have fallen out with Qanon.

01:51:34 He can afford it, but it's catastrophic.

01:54:14 CNN 5 lies, Alex 500, serious menace